30+Second+Commercial

=Advertising= Marketing and advertising can be a very difficult business. The entire point is to sell an audience your product or service, or push your message. You need to find a way to get inside the viewer's subconscious mind, and leave images and ideas behind. Marketers have found many clever ways to leave an impact on their audience, and more importantly, send their message in a way that the audience will clearly remember.
 * 1) **Dramatic Conflict**- Show a conflict to focus attention and heighten interest. This can be humorous, serious, emotional...the point is that it helps to demonstrate your idea. Resolution is not necessary if it helps you push the point even further to leave the conflict unresolved; this can leave the viewers wanting to see a solution, and the idea might stick more easily. Just be careful not to offend the audience unless you're looking for shock value.
 * 2) **Exaggeration**- People remember things that are "larger than life" (or smaller, as it may be). A huge exaggeration can catch the attention of the viewers in many ways. Be careful not to understate your exaggeration, though. If it's not clearly a parodical statement or obviously modified for comedic value, it can be misconstrued as false advertising.
 * 3) **Personification**- Make your idea "relatable". If you take a concept and turn it into something with its own feelings and emotions, the viewers can connect more and might remember it.
 * 4) **Catchphrases**- Build your brandname by creating a catchy jingle or recognizable catchphrase (Mazda's "Zoom zoom", Subway's "Eat fresh", McDonald's "Buh-duh buh-buh-buh, I'm lovin' it", etc). It will stick in people's heads, and people will subconsciously relate it to your brand. It builds brand identity and will help people to remember your product.
 * 5) **Evoking Emotions** - Bring on feelings of empathy in your audience. Weddings, funerals, birthdays, even just a home video of a toddler playing, all can evoke an emotional response from the viewers, which will help them to remember //you//. It might open up their mind to receiving a subconscious message, as well as building a personal connection to the advertisement they're watching.

Example:
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The above commercial builds a very strong brand identity. The dialogue and visuals keep the audience thoroughly entertained, and more importantly, they will easily remember it. "Old Spice Guy" was featured in several more commercials for the product, with the same little whistle at the end. These ads are well-known now for their humour and abdurdity, and therefore the campaign was clearly an absolute success.